ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "For the CEO: Key marketing metrics to focus on."
Episode Synopsis
About the Speaker (https://www.linkedin.com/in/lijoittoop/)
Lijo's passion is driving tech and analytics in marketing. His experience of working with startups and corporates has made him build a skill set of scaling when required and making small budgets work for an SMB. His early experience in sales has made him an analytical and number driven approach to marketing too.
Lijo has cross-continent experience working for industry giants from the likes of Pepsico, Nokia, Microsoft, and Perfetti, Lijo Ittoop is a seasoned marketing and consumer behavior professional with over 20 years of experience. He was responsible for marketing strategies of various product lines across India, the Middle East, and Africa.
2016 proved to be a turning point in Lijo’s life when he co-founded his first tech start-up and developed payment gateway solutions, mobile top-up solutions, and an e-commerce portal. Bringing Lijo’s consumer behavior expertise into the picture, Prodigi Connect, a marketing boutique agency was set up that services clients ranging from E-commerce startups to MNCs with a special focus on consumer journey mapping.
Lijo also believes in constant learning and spreading knowledge, to help the next generation grow. To satisfy his passion for teaching, he occasionally organizes digital marketing workshops for his colleagues in the industry as well as lectures university students in Dubai.
In this episode
As Lijo works with multiple CEO's, he has shortlisted some key metrics that one should focus on
Lifetime Value
Profit Per Human, Repeat customers
Likelihood to Recommend
CAC
Revenue
ROAS
Cause and effect
Lijo's passion is driving tech and analytics in marketing. His experience of working with startups and corporates has made him build a skill set of scaling when required and making small budgets work for an SMB. His early experience in sales has made him an analytical and number driven approach to marketing too.
Lijo has cross-continent experience working for industry giants from the likes of Pepsico, Nokia, Microsoft, and Perfetti, Lijo Ittoop is a seasoned marketing and consumer behavior professional with over 20 years of experience. He was responsible for marketing strategies of various product lines across India, the Middle East, and Africa.
2016 proved to be a turning point in Lijo’s life when he co-founded his first tech start-up and developed payment gateway solutions, mobile top-up solutions, and an e-commerce portal. Bringing Lijo’s consumer behavior expertise into the picture, Prodigi Connect, a marketing boutique agency was set up that services clients ranging from E-commerce startups to MNCs with a special focus on consumer journey mapping.
Lijo also believes in constant learning and spreading knowledge, to help the next generation grow. To satisfy his passion for teaching, he occasionally organizes digital marketing workshops for his colleagues in the industry as well as lectures university students in Dubai.
In this episode
As Lijo works with multiple CEO's, he has shortlisted some key metrics that one should focus on
Lifetime Value
Profit Per Human, Repeat customers
Likelihood to Recommend
CAC
Revenue
ROAS
Cause and effect
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In God we trust