About the speaker
Omar Rostom (https://www.linkedin.com/in/omarrostom/) is a seasoned 15-year E-commerce and digital marketing professional with experience in organizations like Microsoft, Nokia, Starcom before joining HP where today he is part of the worldwide center of expertise for Digital Partner Enablement for the Middle East & East Africa.
In his current role, he leads e-commerce marketing and business development; overseeing performance marketing, traffic optimization, and content management for both commercial and consumer businesses across print and PC categories.
He also works closely with  Middle East retailers to deliver marketing programs and solutions that enhance their omnichannel capabilities and technologies.
Some key takeaways
The 4 quadrants, that he looks into are the right assortment of products, pricing, experience, and marketing engine. That's how the story comes together. Be open to making mistakes and learning from them. Define why you want to do e-commerce. Listen on for more.

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