Market'in

Market'in

Por: Francois Decaux & Aurélie Balaes
 Welcome to Market'in, the podcast that helps you boost your digital marketing strategy with LinkedIn and ... with a bit of a French accent.
Our purpose is to initiate discussions around digital marketing, B2B and LinkedIn to help you align your marketing strategy to your business goals and your audience’s needs. 
We will be joined by special guests, experts, clients to inspire you, inform you and help you innovate.
If you want to get the most of LinkedIn for your marketing and communication, you're in the right place!

Hosted on Ausha. See ausha.co/privacy-policy for more information.
17 episodios disponibles

Latest episodes of the podcast Market'in

#17 How to think bold to build brand in a highly competitive environment, with Isabelle Andrieu, co-founder @ Translated 12/05/2025
#16 How to communicate about AI and integrate it in your brand, with Meigge Sauvaget, Brand Global team lead @ CEGID 19/03/2025
#15 How to best leverage and measure LinkedIn for full funnel strategies, with Joshua Stout, Director of Advertising @ Influent Social 27/11/2024
#14 How B2B Tech Brands Grow - Balancing product led growth and brand building. With Derek Yueh, AJ Wilcox and Roman Krs 03/07/2024
#13 The Power of Alignment: Enhancing Sales and Marketing Effectiveness. With Ekaterina Bovkun, Cloud Marketing Lead @ Dassault Systèmes 06/05/2024
#12 How to move from a product to an audience first strategy? With Cedric Nattagh, Global Head of Digital Marketing @ Cegid 20/03/2024
#11 The 3 marketing trends that will shape 2024, with Ioana Erhan, Senior Sales Director France & Italy, LinkedIn Marketing Solutions 28/01/2024
#10 How CMOs from top tech companies balance short and long term strategies, with Al Cadena, Global Client Executive @ LinkedIn 24/10/2023
#9 The importance of Thought Leadership in your marketing strategy 10/09/2023
#8 Why creativity matters in B2B 27/08/2023
#7 Make the most from your events on LinkedIn 20/08/2023
#6 How to level up your ABM game? 13/08/2023
#5 The massive impact of branding campaigns 06/08/2023
#4 How to measure the success of your LinkedIn Campaigns? 30/07/2023
#3 Choosing the best objective and format for your LinkedIn Campaigns 23/07/2023
#2 The most common mistakes in LinkedIn Campaigns 16/07/2023
#1 Review the basics: Why LinkedIn for marketing? 05/07/2023
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