Marketecture: Get Smart. Fast.

Marketecture: Get Smart. Fast.

Por: Ari Paparo
The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news. Every Monday there's an in-depth vendor interview where you learn about interesting companies. https://www.marketecture.tv
352 episodios disponibles

Latest episodes of the podcast Marketecture: Get Smart. Fast.

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NBCU’s One Platform - A full rundown with Krishan Bhatia 14/09/2022
LiSA - A live commerce platform for retailers and publishers 08/09/2022
Uberall - SEO and listings management for brick-and-mortar businesses 06/09/2022
Semcasting - Data and identity tools for highly regulated markets 30/08/2022
Lately - AI-assisted social content creation 23/08/2022
Ad-Lib - Creative intelligence and DCO for a world with less targeting 16/08/2022
Tatari - Ad buying tools for linear and streaming TV 15/08/2022
Pixability - Monitoring YouTube and CTV campaigns for safety, suitability and performance 10/08/2022
Connatix - Helping publishers create, host and monetize video assets 08/08/2022
FULL EPISODE: Inside ComScore’s bid to become a one-stop shop for advertising measurement 02/08/2022
LiveIntent - A stalwart of “programmatic email” doubles down on identity 01/08/2022
Marpipe - Automated creative testing for brands 27/07/2022
Hashtag Labs - Publisher ad loading software for non-engineers 25/07/2022
The Media Trust - An OG in ad quality 20/07/2022
Beachfront - A CTV ad server that works across streaming and traditional inventory 18/07/2022
Kochava - A mature MMP with omni-channel chops 08/07/2022
Intent IQ - Attribution and bid enhancement tools built on a hybrid identity graph 08/07/2022
EDO - Measuring TV ad effectiveness using search and behavioral data 28/06/2022
Semrush - Robust SEO with extensions to other channels 28/06/2022
Samba TV - CTV measurement and targeting using ACR data 21/06/2022
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