Episode 122: Inside Taboola’s Strategy for the Open Web

Marketecture: Get Smart. Fast.
09/05/2025 50 min Episodio 122
Episode 122: Inside Taboola’s Strategy for the Open Web

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Episode Synopsis

Taboola CEO Adam Singolda joins Ari Paparo to explore the company’s role in the open web, from evolving publisher monetization models to the impact of AI on content personalization. They discuss the balance between relevance and quality, the rise of commerce content, and how platforms like Taboola are navigating scale and trust in a changing digital landscape.

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