Market Proof Marketing · Ep 371 - Relevance RealizationKevin Oakley is joined this episode by Julie Jarnagin and Beth Russell, and they cover a lot! Kevin announces the VIP List is now open for the 2025 Online Sales and Marketing Summit, which will take place October 2-3 in Chicago at the Blu Aqua! They discuss the downfall of a rent-to-own startup, weigh in on TikTok's future in the U.S., and share their thoughts on a recent article from The Builder's Daily about household growth collapse signaling a future demand reset.Story Time (01:50): Julie loves her new Garmin watch -- though it's a little harsh on the data! Beth is working on an article discussing the art of storytelling, and the team shares the importance of finding your "opposite"Kevin shares a story from a call this week surrounding accountability, and suggests approaching "dismissers' with anecdotal stories In The News (16:24): Troubled Rent-To-Own Startup Divvy Homes 'Sold For Parts' (https://www.builderonline.com)Will Meta's Revised Approach to Business Moderation Impact Its Ad Business? (https://www.socialmediatoday.com)Google's search market share drops below 90% for the first time since 2015 (https://searchengineland.com)A Skeptical Supreme Court Weighs TikTok's Future in the U.S. (https://www.adweek.com)Household Growth Collapse Signals Future Demand Reset (https://www.thebuildersdaily.com)Things We Love - Things We Hate (41:19): Beth loves transparent leaders, who involve their team members in conversations Julie read the book Hidden Valley Road, which was a fascinating readKevin is planning a 20th anniversary trip, and found some really interesting information about dynamic pricing and how it feels like data is being used against us  Like and subscribe on your favorite platform! The post Ep 371 - Relevance Realization appeared first on Online Sales and Marketing for Home Builders - DYC.

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