In this episode of Market Plate, host Michael Wangbickler interviews Bruce Osterhaven from Big O, a company specializing in smoked fish products. Bruce shares the origins of the company, founded by his grandfather and father, and discusses the challenges and opportunities in the seafood industry, including sourcing, quality control, and market trends. He emphasizes the importance of adapting to consumer demands for convenience and sustainability while navigating the complexities of sales and marketing in a multi-generational business. Bruce also offers insights into the challenges faced by the seafood industry, including pricing fluctuations and regulatory considerations, and shares valuable advice for those in similar business situations.TakeawaysBig O was founded in 1997 by Bruce's grandfather and father.The company specializes in smoked fish products, particularly white fish spread.Sourcing high-quality fish is crucial for product integrity.Seafood prices have significantly increased over the years due to various factors.Consumer demand is shifting towards convenience and sustainability in food products.Big O's sales are split between retail and food service markets.The seafood industry faces unique challenges, including tariffs and environmental issues.Marketing and brand recognition are essential for growth in the seafood sector.Multi-generational businesses require adaptability and strong leadership.Taking care of personal well-being is vital for effective leadership.

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