B2B content writing has experienced a boom period over the past two years, as the global shift to remote working has changed the way buyers interact with marketing and sales. In this episode, David McGuire, Co-Owner & Creative Director of Radix Communications talks to Matt Dodgson about how B2B companies can work strategically with their writers to maximise the value gained from content marketing. They cover;- Why it's so hard to hire quality B2B Tech writers right now- What you should include in a brief to engage a copywriter or copywriting agency- What should the hiring process should look like for B2B Tech copywriters- How important soft skills are when hiring B2B Tech copywriters- Tips to get the best work from your copywriter - How best to review and quality check a copywriters work - steal David's 15 point quality checklist here.- Where you can go to learn more about becoming a better writerAnd so much more...Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.If you'd like to be a future guest on the Market Mentors podcast you can apply here.Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with world class marketers to help them grow.If you'd like to be a future guest on the Market Mentors podcast, you can apply here.

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