Marketing plays an instrumental role in the growth and success of B2B SaaS start-ups today. But making mistakes when building a marketing team could have a damaging impact on the business.In this episode, Scott Vaughan talks to Matt Dodgson about some useful marketing strategies you can use to scale your early-stage SaaS start-up. They cover;Why marketing for a SaaS businesses is differentHow to approach marketing as the first marketer into a SaaS StartupHow to know when your SaaS Startup has product-market fitChallenges marketers face when a business achieves product-market fitWhen you should hire your first CMOTips to effectively work with the senior leadership team And so much more...Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment connects B2B Tech & SaaS businesses with marketers to help them grow.If you'd like to be a future guest on the Market Mentors podcast you can apply here.Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with world class marketers to help them grow.If you'd like to be a future guest on the Market Mentors podcast, you can apply here.

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