Welcome to episode 3 of Market It! the podcast that inspires and guides authentic entrepreneurs to build the soulful brand of their dreams and lead a purpose-driven business.Transforming brands from being transactional to becoming loved is a challenge that many business owners face. We have a transactional relationship with most brands: they give us something in exchange for our money. For some brands, we feel connection, loyalty and love.Brands that succeed in winning consumers' hearts tend to have genuine missions that speak to their target demographics. Almost all of the brands that you have an emotional investment in have been constructed with careful alignment to an archetype, which has its roots in decades of psychological research and in Greek mythology. Today we're talking about archetypes, their influence and how they can help you build a business that lasts. Let's dive into it.If you enjoyed this episode of Market It!, let us know by leaving a review! Join us on Instagram to keep up with the latest episodes, ask questions, and talk about all things branding. We'd love to hear from you!At AHBC Group, we are passionate about helping entrepreneurs launch and grow a brand that is authentic to them, their purpose, and their audience. We enjoy working with entrepreneurs who have a strong purpose, a clear vision and who are animated by ethical, eco-conscious, and inclusive values, who like to challenge the status quo, and are not afraid to build a truly unique brand. If that sounds like you and you would like to discuss your project with us, apply here! https://ahbc-group.com/

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