Join our Mailing List - https://www.mapitforward.coffee/mailinglist"Introduction to Regenerative Coffee Farming" is now available On-Demand for as little as $10 - https://mapitforward.coffee/workshops "Biochar for Coffee" is open for pre-registration - https://mapitforward.coffee/workshops "It's Time to Become a Coffee Consultant" is available now with additional new bonus material, including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops Looking for business advisors or consultants for your business? Get in touch with us here: [email protected]******************************This is the 5th episode in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward hosted by Lee Safar.Our guest on the podcast in this series is Pete Licata, co-founder of the brand new roasted coffee brand Caffeine Control Coffee and 2013 World Barista Champion.This series focuses on the idea that our coffee industry is at a turning point. We examine the industry's past, present, and future and explore challenging questions that may prove sobering over time.The five episodes of this series are:1. We're at a Turning Point In Coffee - https://youtu.be/-t7Z_O2LEm82. The Relevance of Coffee Competitions - https://youtu.be/WG_wMutQ_E43. 2025 Is Different From All Other Years In Coffee - https://youtu.be/bM_k_grRE2E4. Caffeine Trends In Coffee - https://youtu.be/28wCcpVJI1U5. Launching A Coffee Brand in 2025 - https://youtu.be/dG24xtmv9F8In this final episode of the series, Lee and Pete delve into the challenges and fears of launching a new coffee roasting business in a tumultuous economy, and the value of having a clear vision and mission.The episode covers the importance of understanding cost structures, pricing strategies, and the emotional rollercoaster that comes with entrepreneurship.Pete shares his journey, experiences, and the reasons behind starting Caffeine Control Coffee, a business aiming to offer solutions for better health and wellbeing through coffee.Don't miss the insightful conversation and practical advice for aspiring business owners.00:00 Introduction: The Reality of Starting a Business00:18 Navigating the Path with a Clear Vision01:01 Sponsorship Message: Map It Forward Workshop01:39 Welcome and Reflections on the Podcast Series02:23 Discussing the Journey of Caffeine Control Coffee03:26 The Importance of a Unique Product05:40 Challenges and Rewards of Starting a Roastery06:58 The Role of Consulting and Mastermind Groups08:50 The Fundamentals of Running a Business in 202512:24 Building Relationships in the Coffee Industry13:53 Understanding the Business Side of Coffee18:16 Pricing Strategies and Market Challenges24:13 Pricing and Sourcing Micro Lot Coffees26:02 Understanding Business Costs and OPEX27:49 Challenges of Scaling a Coffee Business31:01 Advice for Starting a Business in 202538:38 Introducing Caffeine Control's Coffee Products42:12 Shipping and Logistics43:30 Series Conclusion and Final ThoughtsConnect with Caffeine Control Coffee and Pete Licata here:• https://caffeinecontrol.coffee/• https://www.facebook.com/profile.php?id=61560412733106• https://www.instagram.com/caffeinecontrol.coffee/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailinglist💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify🧐 Find out more about Map It Forward Mastermind Groups here: https://mapitforward.coffee/groupcoachingLooking for a business advisor for your established coffee business or startup? Email us here📧 email: [email protected]

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