Hook: Every business operates within an internal and an external context. The internal context is made up of the business objectives and priorities of the organization, including how it wants to be perceived by its clients and the general public. The external context is made up of the legal, regulatory and competitive environments in which the business functions.
The purpose of policies and rules is to ensure that employees work in a way consistent with, and supportive of the business, as well as the regulatory and legal realities of the organization – that is, its context. When these rules and policies are not consistent with this context or when the context is not fully understood by the employees, it can have a negative, demoralizing effect on staff. The good manager ensures that staff are fully aware of, and understand, the business context, both internal and external, and how all the rules and policies are in support of that context. In this episode we explore how to ensure that this alignment of rules and context can be implemented and maintained. 

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