Listen "64 Smarter Language: Powerful Phrases All Managers Must Know"
Episode Synopsis
Brian Robinson is a sales and marketing expert, best-selling author, and coach. He has worked for some of the best-known companies in the world, including Coca-Cola USA and Johnson & Johnson. Upon leaving his corporate career, he helped launch a successful startup where he was the first person in the history of the industry to sell more than one million dollars in business in twelve months—entirely by phone. He has over two-decades of in-the-trenches, battle-tested, face-to-face and phone-presentation experience that can benefit virtually anyone, from Fortune 500 companies to entrepreneurial ventures. Brian is the author of the Amazon #1 Best-Seller, THE SELLING FORMULA: 5 Steps for Instant Sales Improvement. In this episode, Audrey, Lee and Brian discuss: · Top 10 Power Phrases all managers need to know to motivate internal teams and external clients to action· His management strategy that resulted in selling one million dollars in business in 12 months· Why these phrases create greater buy-in · How to craft great questions to elicit more informed, positive responses "Ask them if you could provide some way for them to move to that next level. If you can offer them some proven tactics and techniques to get them to a higher level of production or improve relationship management etc. would they be open to discussing that? It’s a come alongside of them approach as opposed to a top down approach." – Brian Robinson Free Download for your listeners - first 3 chapters of THE SELLING FORMULA audio book: www.BrianRobinsonBook.com Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales. Connect with Brian Robinson· Book Website: www.TheSellingFormula.com · LinkedIn: https://www.linkedin.com/in/brianwrobinson/· Website: https://www.brianrobinson.me/ · Email: [email protected] Connect with the hosts of Manage Smarter: · Website: ManageSmarter.com · Twitter: @ManageSmartPod · LinkedIn: Audrey Strong · LinkedIn: C. Lee Smith Connect with SalesFuel: · Website: http://salesfuel.com/ · Twitter: @SalesFuel · Facebook: https://www.facebook.com/salesfuel/
Learn more about your ad choices. Visit megaphone.fm/adchoices
Learn more about your ad choices. Visit megaphone.fm/adchoices
More episodes of the podcast Manage Smarter
293: The Buy-In Advantage with Dave Garrison
07/12/2025
Extra Point: Holiday B2B Selling
03/12/2025
Extra Point: Voice of the Sales Rep
26/11/2025
Extra Point: The Unspoken Sales Advantage
19/11/2025
Extra Point: Trust, Communication & Teamwork
12/11/2025
Extra Point: Smarter Sales Hiring
05/11/2025
Extra Point: Rebuilding Trust After Layoffs
29/10/2025
ZARZA We are Zarza, the prestigious firm behind major projects in information technology.