ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Wavelength in conversation with Zoe Scaman: AI, Fandom, The Multiplayer Brand, and Why Creation is Play"
Episode Synopsis
Zoe Scaman, Founder of strategy agency Bodacious, and former Global Head of Strategy at Ridley Scott, is a renowned thought-leader and speaker on AI, Fandom, The MultiPlayer Brand, and the intersections of frontier technologies (such as the metaverse, AR & VR), business and entertainment.
During this episode Zoe chats about her career and how she came to found her own strategy agency, the importance of her own ‘Personal Boardroom’, how creation is becoming play, the impact of AI on film companies, the rise of fandom, the intersection of gaming and AI, the advent of The Multiplayer Brand and how brands like NIKE are leveraging this, and much more.
During this episode Zoe chats about her career and how she came to found her own strategy agency, the importance of her own ‘Personal Boardroom’, how creation is becoming play, the impact of AI on film companies, the rise of fandom, the intersection of gaming and AI, the advent of The Multiplayer Brand and how brands like NIKE are leveraging this, and much more.
In God we trust