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Listen "The Backbone of Success: Key Considerations for Service-based Animal Chiropractic Businesses; Dr. Kaitlyn Lackey, DC"
Episode Synopsis
In this episode, Dr. Katie from Making Strides for Animal Chiropractic discusses key strategies for animal chiropractors to grow their business. She shares valuable insights for aspiring and current animal chiropractors, and emphasizes the importance of understanding the difference between marketing and advertising, identifying ideal clients, ensuring there is demand for services, delivering great service, creating scalable systems, and the importance of intentional branding to create a sustainable and reputable practice. Tune in for more business strategies ahead of her AVCA conference talk this November! Topics covered in this episode: Courses and value creationMarketing vs. advertisingAssessing market needsEnsuring service qualityScaling your businessBuilding your brandMaking Strides for Animal Chiropractic Links and Resources:Visit the Making Strides for Animal Chiropractic websiteVisit our Facebook PageVisit our Instagram Page Learn more about the 2024 AVCA conferenceThank you to our sponsors!Academy for the Advancement of Animal ChiropracticiPoint Touch- Integrative Veterinary Medicine EHRThe Evidence Based ChiropractorHave an idea for the podcast? Please leave us a survey!
More episodes of the podcast Making Strides for Animal Chiropractic
Pricing Strategies for Animal Chiropractors: Balancing Value and Viability; Dr. Kaitlyn Lackey, DC
22/09/2025
Bridging the Gap: Why Veterinarians Hesitate to Refer Chiropractors: Dr. Kaitlyn Lackey, DC
08/09/2025
Find Your Voice: How Confident Communication Elevates Chiropractic Care; Dr. Kaitlyn Lackey, DC
28/07/2025
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