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Listen "The shift from Universal Analytics to GA4"
Episode Synopsis
In this episode, Jaime Perujo, Analytics Lead & Measurement Specialist at Google and Eric Perrin, Head of Data & Analytics, US at Making Science discuss the transition from Universal Analytics to GA4. Tune in to learn:About the main advantages of the new GA4 platformInsights about agency/partner sentiment about the productWhat the US has gleaned from Europe about privacy rulesEssential budget allocation tips for Marketing Directors... And so much more!
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