Steve Blank is a serial entrepreneur and recognized for developing the customer development model that launched the Lean Startup methodology. Steve is the author of four significant books in the entrepreneurship world, namely "The Four Steps to the Epiphany", "Not All Those Who Wander Are Lost", "The Startup Owner's Manual" and "Holding a Cat by the Tail". He also teaches entrepreneurship at Stanford University, UC Berkeley Haas School of Business and Columbia University.  

Steve Blank, Lean Startup | Making It Real Podcast with Jan Brinckmann | Episode #1  

00:00 How Steve got started in entrepreneurship
07:37 Steve’s evolution as an entrepreneur 
13:24 How the Lean Startup methodology was born
18:36 Should I quit my job to start my own venture?
21:10 Is a founder an artist?
22:29 McKinsey vs starting your own company
24:58 How to tell if your business idea is going to work out
33:52 Main application mistakes of Lean Startup in entrepreneurship
38:13 How to get in touch with your customers (both B2C and B2B)
41:46 Customer discovery vs customer validation
43:20 How to close sales 47:46 Steve’s entrepreneurial focus right now
54:06 The core ingredient for corporate innovation
56:52 Entrepreneurial incentives inside corporations
1:00:53 Steve’s personal goal for the next years

Download the one-pager for curated top learnings of this episode → https://makingitreal.io/1

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