Have you ever wondered what it takes to successfully launch on a crowdfunding platform? Many creators go to the world of crowdfunding believing it's simply about having a great idea and posting it online. However, there's far more strategy involved than we realize. The process requires meticulous planning, audience engagement, and a strong narrative to capture backers' hearts and minds.In this episode of Making It In The Toy Industry, host Azhelle Wade talks with Lisa Ferland, a seasoned crowdfund consultant who has helped raise over $1 million for creators on platforms such as Kickstarter, BackerKit, and Indiegogo. Lisa shares tips on everything from evaluating if crowdfunding is right for you, to understanding the importance of community, and the critical role of storytelling in the toy industry. Discover why the pre-launch phase is crucial and learn specific strategies to keep backers engaged throughout your campaign. Listen to the full episode to absorb these insights and more—perfect for both seasoned and aspiring creators!Listen For These Important Moments05:25 Lisa’s Journey: From Editing Stories to Crowdfunding Consulting11:22 The First Steps for a Successful Kickstarter Launch18:47 Indicators That Crowdfunding Might Be Right for You24:30 The Importance of Building an Audience for Crowdfunding Success30:56 Engaging and Maintaining a Community of Backers36:45 The Role of Visuals and Multimedia in Kickstarter Success41:03 The Significance of the Pre-Launch Phase in Crowdfunding49:20 Understanding and Navigating the U-Shaped Curve of Campaigns55:12 Key Elements of Post-Launch Engagement for Repeat BackersSend The Toy Coach Fan Mail!Support the showPopular Masterclass! How To Make & Sell Your Toy IdeasYour Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps >> https://learn.thetoycoach.com/masterclass <<

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