Ever wondered how to truly captivate buyers in the toy industry? Or why do some sales pitches fall flat even when the product is amazing?In today’s episode, we will talk about the magic of storytelling in the toy industry! We’ll cover how sales reps and vendors approach things differently, plus the secrets to crafting pitches that go beyond a quick sale and build lasting customer relationships. Discover how storytelling can be the key to success in this highly competitive toy market. Join us in this storytelling showdown with our guests, Tres Patton and Rachel Jones! Tres reveals techniques for crafting a compelling brand story, while Rachel discusses the importance of seeing through a child's eyes and building long-term relationships. Learn the art of maintaining passion, educating retail partners, and ensuring your product stands out. This episode is a must-listen for anyone in toy sales who’s ready to level up through the art of storytelling!Listen For These Important Moments02:26 The Storytelling Face-Off Begins05:49 Defining Storytelling in Sales06:53 Building Trust Through Product Experience14:30 Adapting Storytelling for Tough Sales18:26 Understanding the Roles: Vendor vs. Sales Rep25:38 Rediscovering Passion in Sales26:08 Navigating the Emotional Rollercoaster of Sales26:50 Balancing Work and Personal Life28:42 The Importance of Flexibility in Sales31:32 Building Relationships Through Storytelling36:26 When Storytelling Falls Flat41:32 Favorite Toys of Tres and RachelSend The Toy Coach Fan Mail!Support the showPopular Masterclass! How To Make & Sell Your Toy IdeasYour Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps >> https://learn.thetoycoach.com/masterclass <<

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