Sean Ro shares lessons from launching Lunar, an unapologetically Asian hard seltzer

03/09/2025 26 min
Sean Ro shares lessons from launching Lunar, an unapologetically Asian hard seltzer

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Episode Synopsis

Hard seltzer is one of the fastest-growing areas of the beverage industry. But within that, there’s still room for brands that bring something new to the table. Lunar does this with flavors like yuzu, lychee, and Korean plum, and with packaging that makes its Asian roots impossible to miss. The company was founded by Sean Ro and Kevin Wong, who built the business with a lean team and a clear vision. And now, Lunar’s award winning drinks can be found in places like Trader Joe’s, Whole Foods, and Target. In this episode Sean shares the realities of fundraising, the importance of staying authentic, and the lessons he carried from working in tech into the beverage world. Learn more: https://www.drinklunar.com/  Find Lunar near you: https://www.drinklunar.com/pages/find-in-store See omnystudio.com/listener for privacy information.

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