Welcome to the show!The Make Your Difference Podcast is for people focused on making their difference and optimising their own and others' wellbeing and learning. If that's you - stay tuned! I'm talking to a range of different people, who share their thoughts and ideas.Today's episode is with copywriting expert, Katy Kurn. With many years of experience in communications, Katy's focus now is on supporting those organisations that can't afford big agency budgets. Her tips are useful for anyone writing or briefing copy.Listen out for:> Her ABC model to help you with copywriting> Why she thinks you should do something unique in your copy> What really matters on your website> How to successfully brief in copy> Her thoughts on mindset and supporting her own wellbeing.To find out more about the episode with Katy, click hereTo find out more about marketing and mindset for wellbeing and education businesses, visit www.makeyourdifferencehub.co.uk

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