In this episode of the Make Water Work podcast, cohosts Megan Glover and Isaac Pellerin are joined by Kelley Dearing Smith to discuss the critical issues facing the water sector, particularly in communication and branding. Kelley shares her journey from journalism to water communications, highlighting the importance of building trust with the community through effective messaging and engagement. They explore the challenges of marketing in the water industry, the significance of community involvement, and practical advice for water systems to enhance their communication strategies.
Kelley Dearing Smith is Louisville Water Company’s Vice President of Communications and Marketing and Past Chair of American Water Works Association’s Public Affairs Council. In her 25-year career at Louisville Water, Kelley has developed strategic partnerships and communication efforts that build Louisville Water’s brand and highlight the value of water.
Kelley is a member of Louisville Water’s Executive Leadership Team and directs all communications and content marketing, brand development, education and outreach, public affairs, and economic development. Kelley has authored a book highlighting Louisville Water’s history and oversaw the development of the “WaterWorks Museum” at the company’s 1860 original pumping station. Kelley frequently speaks to utilities and businesses on best practices for branding and communication. She holds a Bachelor of Arts in Broadcast Journalism from Eastern Kentucky University and prior to Louisville Water, Kelley worked in television news.

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