ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "How Michelin reached for the stars by thinking differently."
Episode Synopsis
This episode will share the story of Michelin. It’s a story of two seemingly unconnected halves. One that designs and manufactures tyres and another that reviews and rates restaurants. How could they be connected? And how does one benefit the other? The answer has progressive creative thinking - and the ability to think differently, laterally - at its heart.
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