Welcome to part one of my two-part conversation with Sophia Parra, a marketing strategist with a proven record for increasing a brand’s following, engagement, and reach.In this episode, I’m diving into what’s actually working in marketing right now, what’s quietly falling flat, and how we can all build real connections without burning out or selling our souls to the algorithm. Sophia and I get honest about the ups and downs of business, the importance of trust, and why relationships matter more than ever. If you’re ready for fresh ideas and a little inspiration, you’re in the right place. Want more? Head over to Sophia’s podcast “Marketing #Unfiltered” for part two. Let’s make marketing feel good again!  Here are the highlights:Sophia Para's Background and Business Evolution (2:13)My Business Journey (4:14)Sophia's Immediate Business Success (12:15)Trust Recession and Marketing Strategies (32:39)AI's Role in Marketing and Future Strategies (38:54)LISTEN TO PART 2 HERE: Part TWOConnect with Sophia:Website: https://www.gotocoach.club/Instagram: https://www.instagram.com/sophiaparra/FREE Private Podcast: https://www.gotocoach.club/fortheloveofmarketingTo find out more:WebsiteInstagramDownload the FREE Everyday Sales Machine GuideFree Quarterly Clarity Mapping ToolThis podcast is proudly produced by Wavemakers Audio

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