Matt Preuett is a marketing consultant and the founder of 90 by 3. In this episode, we dive deep into the crucial topic of marketing misalignment. Matt shares insights from his extensive experience, highlighting the importance of creating clear marketing plans and strategies that align with overall business objectives. We explore common pitfalls businesses face, the significance of communication between marketing teams and executives, and how to set up marketers for success.

Join us as we discuss how to recognize early signs of misalignment, the impact of technological advancements like AI, and practical steps to ensure your marketing efforts are both effective and efficient. If you’re looking to bridge the gap between your marketing strategies and business goals, this conversation is packed with valuable advice and actionable tips from a seasoned expert.

Our show's host, Josh Owen, is the co-founder of Comfy Stone, a New Orleans-based video marketing company. With a solid foundation of over 5 years in guiding brands toward leveraging video content for business growth, Josh brings a wealth of expertise to the table. His experiences have taught him valuable lessons in video marketing, and he continues to adapt and learn as the world evolves.

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