ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "PR Strategies Post Covid with Emily Diament"
Episode Synopsis
Emily Diament, founder of Diament Public Relations, delves into the dynamic changes within the public relations industry, particularly in the wake of COVID-19. She highlights the significant impact of the pandemic on various sectors, including the drastic effects on media outlets, which have led to reduced coverage and necessitated a keener management of client expectations by PR professionals. Emily discusses the wide range of challenges faced by businesses, from closed restaurants to canceled festivals, emphasizing the critical need for strategic adaptability in today's PR practices. Her insights paint a vivid picture of a rapidly evolving industry, where flexibility and innovation are paramount.
As we dive into the summertime in New Orleans, Emily sheds light on adapting PR strategies to suit the slower business period by heavily utilizing social media and influencer partnerships. These strategies aim to maximize brand exposure with limited resources, turning to local content creators who can provide mutual benefits through collaborative promotions. She shares creative ways to engage both locals and tourists, such as offering themed cocktail flights and special events to boost local patronage during off-peak times. The conversation concludes with an overview of the innovative approaches necessary to thrive in the altered PR landscape. Emily's insights into leveraging smaller, more targeted media engagements and the increasing reliance on digital platforms highlight a significant shift in public relations. Her experiences as a founder underscore the importance of creative solutions and strategic partnerships in overcoming the challenges of today's PR environment.
Our show's host, Josh Owen, is the co-founder of Comfy Stone, a New Orleans-based video marketing company. With a solid foundation of over 5 years in guiding brands toward leveraging video content for business growth, Josh brings a wealth of expertise to the table. His experiences have taught him valuable lessons in video marketing, and he continues to adapt and learn as the world evolves.
Follow Comfy Stone
Instagram: https://www.instagram.com/comfystonefilms/
Website: https://www.comfystone.com/
As we dive into the summertime in New Orleans, Emily sheds light on adapting PR strategies to suit the slower business period by heavily utilizing social media and influencer partnerships. These strategies aim to maximize brand exposure with limited resources, turning to local content creators who can provide mutual benefits through collaborative promotions. She shares creative ways to engage both locals and tourists, such as offering themed cocktail flights and special events to boost local patronage during off-peak times. The conversation concludes with an overview of the innovative approaches necessary to thrive in the altered PR landscape. Emily's insights into leveraging smaller, more targeted media engagements and the increasing reliance on digital platforms highlight a significant shift in public relations. Her experiences as a founder underscore the importance of creative solutions and strategic partnerships in overcoming the challenges of today's PR environment.
Our show's host, Josh Owen, is the co-founder of Comfy Stone, a New Orleans-based video marketing company. With a solid foundation of over 5 years in guiding brands toward leveraging video content for business growth, Josh brings a wealth of expertise to the table. His experiences have taught him valuable lessons in video marketing, and he continues to adapt and learn as the world evolves.
Follow Comfy Stone
Instagram: https://www.instagram.com/comfystonefilms/
Website: https://www.comfystone.com/
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