Welcome to another thrilling episode of Make Marketing Make Sense! Join us as we sit down with the mastermind behind Los Jefes Restaurant, Oscar Chimal, to explore the world of festival marketing. Discover how Oscar transformed the Cinco de Mayo Festival from humble beginnings into a massive 4,000-attendee spectacle. In this engaging conversation, Oscar shares insights into the evolution of his festivals, the challenges he faced, and the strategies that fueled their incredible growth. From traditional methods to the influence of social media, especially Instagram foodies, learn the secrets of creating unforgettable experiences and building lasting relationships.
Explore the shift in marketing strategies, with a focus on effective social media collaborations and influencer partnerships. Oscar's unique approach not only boosts attendance but transforms events into must-attend experiences. Whether you're a seasoned marketer or just starting, this episode is packed with actionable insights to Make Marketing Make Sense for you! Don't miss the wisdom from Oscar Chimal, owner of Los Jefes Restaurant, exclusively on our podcast. Hit play, and let's make marketing magic together!
Our show's host, Josh Owen, is the co-founder of Comfy Stone, a New Orleans-based video marketing company. With a solid foundation of over 5 years in guiding brands toward leveraging video content for business growth, Josh brings a wealth of expertise to the table. His experiences have taught him valuable lessons in video marketing, and he continues to adapt and learn as the world evolves.

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