Matt Pruett, a marketing consultant and the founder of Ninety-by-three, recently shared insights on a podcast about the critical issue of marketing misalignment. He likened the concept to a spine that needs proper alignment, explaining that just like a misaligned spine can restrict physical movement, misaligned marketing can limit a business's growth and success. He stressed that realigning marketing strategies from the bottom up is essential to support key business objectives such as revenue growth and market expansion.

Matt's discussion highlighted the common challenges businesses face with miscommunication between different organizational levels. By using the analogy of a chiropractor's adjustments, he conveyed the need for a systematic approach to marketing, starting with a thorough understanding and adjustment of the marketing 'spine'. This approach, he argues, fosters a healthier business environment and transforms marketing into a robust tool for driving business growth.

Our show's host, Josh Owen, is the co-founder of Comfy Stone, a New Orleans-based video marketing company. With a solid foundation of over 5 years in guiding brands toward leveraging video content for business growth, Josh brings a wealth of expertise to the table. His experiences have taught him valuable lessons in video marketing, and he continues to adapt and learn as the world evolves.

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