In this episode, Poppy Ramsay shares her journey from starting off as an intern for Iyia's Social Media and Digital Marketing Agency to becoming the owner of the marketing agency. Iyia discusses the accidental start of the agency and how it grew to have 70 to 90 clients per month on retainer. Poppy highlights the importance of internships in gaining experience and learning the strategic thinking required in the marketing industry. She also emphasizes the need for testimonials and case studies to build trust with clients. Poppy shares insights on acquiring and retaining clients, staying up to date with marketing trends, and the future of marketing. Takeaways Internships are valuable for gaining experience and understanding the day-to-day operations of the marketing industry. Building testimonials and case studies is crucial for gaining trust and attracting clients. Acquiring and retaining clients requires a combination of digital ads, social media marketing, and email marketing. Staying up to date with marketing trends requires networking, subscribing to marketing newsletters, and following marketing accounts on social media. The future of marketing lies in organic and authentic content, focusing on brand storytelling and building trust with customers. Chapters 00:00 Introduction and Background 04:55 Transitioning Ownership of the Agency 06:10 Lessons Learned in Running the Agency 07:25 Differentiating from Competitors 08:46 Acquiring and Retaining Clients 22:00 The Future of Marketing 26:17 Tips for Getting into the Marketing Industry If you are looking for a Social Media Marketing Agency, book a free strategy call with Explosive Social here Make It Happen WebsiteSee omnystudio.com/listener for privacy information.

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