In this episode, Iyia interviews Bella Brant from Rise and Shine PR Agency to get insights into the day-to-day operations of a PR agency. They discuss the role of PR in creating a favorable image and reputation for businesses, the power of PR in generating global news coverage, and the benefits of using PR as a marketing method. Takeaways PR stands for Public Relations and its goal is to create a favorable image and reputation for businesses or brands. PR can be a powerful marketing method for businesses, generating global news coverage and attracting attention from the media and the general public. A typical day at a PR agency can involve influencer content management, event preparation, and communication with media and influencers. Building relationships with media and influencers is crucial in PR, and personalized communication and thoughtful gestures can help maintain these relationships. Setting KPIs (Key Performance Indicators) for PR campaigns is important to measure success, and regular reporting and analysis can help improve future campaigns. PR has evolved to include influencer marketing and adapting to changes in the industry is essential for success. If you are interested in working with at or with a PR Agency: Website - https://www.riseandshinepr.co.nz/ Instagram – https://www.instagram.com/riseandshinepr/ LinkedIn -  https://www.linkedin.com/company/riseandshinepr/ See omnystudio.com/listener for privacy information.

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