Jenny Joblin, founder of Federation Clothing, discusses her journey in the fashion industry and the evolution of the brand over the past 24 years. Takeaways Balancing creativity and business aspects is crucial for running a successful fashion brand. Maintaining quality in products is essential for building a loyal customer base. Social media plays a significant role in brand visibility and marketing strategies. Forecasting and adaptability are key to navigating through challenges and uncertain times in the fashion industry. Incorporating local elements into a brand can add authenticity and uniqueness. Anticipating trends can be a mix of personal preference and market demand. AI can be used in various aspects of design, such as retouching and generating ideas. Collaboration with others can lead to exciting opportunities and fresh perspectives. Setting goals and having a plan is important for both personal and business success. Success is subjective and can be defined by personal fulfillment, relationships, and financial stability. Keywords fashion industry, Federation Clothing, streetwear brands, creativity, business, quality, social media, challenges, forecasting, adaptability, fashion, entrepreneurship, New Zealand, trends, AI, collaboration, goals, success Federation ClothingSee omnystudio.com/listener for privacy information.

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