In this episode, Iyia discusses why price does not matter when it comes to purchasing decisions. The main theme is the importance of value and how it outweighs the price tag. The episode emphasises that value is subjective and differs for each individual. From a business perspective, the focus should be on delivering the best value to customers rather than solely competing on price. Keywords price, value, purchasing decisions, trust, quality, time, emotion, business perspective Takeaways Price is not the main factor in purchasing decisions; value is. Different individuals have different values and prioritise different aspects when making a purchase. Trust, quality, time, and emotion play significant roles in the perception of value. Businesses should focus on delivering the best value to customers rather than solely competing on price. https://www.makeithappen.org.nz/ See omnystudio.com/listener for privacy information.

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