What if your business is worth $1,000,000 more than you think? For one seller, that was the reality, and he was moments away from leaving it all on the table.In this episode, host Luis Merchan sits down with a titan of the industry, Ryan Cave, President of Sunbelt South Florida, who has facilitated over half a billion dollars in deals.Ryan pulls back the curtain on the complex, high-stakes world of business brokerage, sharing incredible stories and hard-won lessons from his 20-year career.He reveals that a great broker isn't just a matchmaker; they are a creative problem-solver and a "seller's psychologist" who can navigate the most emotionally charged moments of a deal.This episode is a masterclass for any aspiring entrepreneur, current small business owner, or buyer looking to understand the real art of the deal and the immense value a true expert can bring to the table.In this episode, you’ll learn:The Jaw-Dropping Story: How Ryan unlocked an extra $1,000,000 in value for a seller by identifying and solving one critical problem the owner had overlooked.Navigating the "Freak Out Moment": Why almost every deal has an emotional breaking point and how a broker acts as the steady hand to get both buyer and seller to the closing table.The #1 Mistake Novice Buyers Make: It has nothing to do with the financials. Ryan shares a story of a buyer who made all the money he thought he would and was still miserable.Confidentiality Secrets: How to market a business, like one that "rakes the beach", without giving away its identity.The Deal That Got Away: The story of a simple, "boring" light bulb business that became a secret cash-cow goldmine.About Our Guest:Ryan Cave is the President of Sunbelt Business Brokers of South Florida. With over two decades of experience in Main Street and Lower Middle Market M&A, he has personally overseen more than $500 million in transactions.He is a respected industry leader known for his creative deal-making and his deep understanding of the human element in every transaction.Subscribe to Main Street Mavericks for more unfiltered conversations with the people building the backbone of our economy. Brought to you by Venturu, the marketplace for buying and selling businesses.Learn more at https://www.venturu.com/.

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