Many companies strive to be innovative, but they don't create a culture and environment that encourages innovation. In this episode of Magic in the Room, Hannah and Ben join guest Kevin Strauss to discuss his new book, Innovate the 1%. Kevin makes the case that the real foundation of innovation is healthy, high trust, relationships.   Find Kevin and his book Innovate the 1% at kevinrstrauss.com or on LinkedIn. Find Kevin's company at UchiConnection.com   About Kevin Strauss Kevin R. Strauss, M.E. loves solving problems. He has earned over 75 patents and published more than 10 peer-reviewed papers across multiple industries. He has earned two industry awards for innovation. Kevin's ideas have helped save lives around the world and generate billions of dollars in revenue. Kevin believes everyone can innovate and he teaches the diverse array of people in organizations and schools how to strengthen the foundational areas.   Find Kevin's book Innovate the 1% at kevinrstrauss.com/innovatethe1percent/   Research in this episode:   Link Sarah Elkins No longer Virtual Confrence: elkinsconsulting.com/nlv-parkcityut-2021   Michal Leberman's TEDx talk The Social Brain And Its Superpowers: www.youtube.com/watch?v=H6L3UMlpn78 Get a free Magic in the Room hat by posting a review and sending a screenshot to [email protected]   Music by evangrimmusic.com Recorded at storycatcher.studio Support from techblogwriter.co.uk

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