In this episode, I sit down with Brendan Cunningham, the Regional Business Development Director for ASW Consulting, to discuss the intricacies of starting and running a business in Thailand. Brendan shares his journey from Australia to Thailand, the critical importance of hiring the right people, and the challenges of retaining talent in a competitive market. We dive into effective strategies for team building, the nuances of Thai culture, and the essentials of creating a positive office environment. Brendan also offers valuable networking tips and explains the importance of understanding individuals rather than generalizing. Whether you're an entrepreneur, business owner, or just curious about doing business in Thailand, this episode is filled with practical advice and real-life experiences.This episode is NOT sponsored.Get in Touch with Brendan Cunningham:- Website: https://consulting.aswhiteglobal.com- Email: [email protected] LinkedIn: https://www.linkedin.com/in/brendancunninghamDoing business in Thailand? 🇹🇭Connect with experienced leaders, consultants, coaches, and advisors based in Thailand. Access talent quickly, without the cost (and risk) of a full-time hire.https://fractiond.io/00:00 Introduction01:24 Brendan's Journey to Thailand05:24 Challenges of Starting a Business in Thailand07:47 Effective Hiring Strategies22:36 Retaining Talent in SMEs34:43 Accountability in Leadership35:01 Building an Open Office Culture36:56 Understanding Cultural Differences43:40 Generational Differences in the Workplace52:20 The Value of Networking01:01:23 Hiring the Right Team01:05:34 Final Thoughts

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