One of Marketing Magazine’s top 30 Under 30, Erin is an entrepreneur, marketer, former journalist, and startup advisor/investor. She is the co-founder and CEO at Willful, an online estate planning platform that makes it easy for Canadians to create a will in less than 20 minutes. Prior to Willful she held leadership roles at communications agency Eighty-Eight, startup publication BetaKit, and at Sprouter, which was acquired by Postmedia in 2011. Erin is a frequent speaker with Speakers’ Spotlight, writes a column for the Financial Post, and is a tech commentator on CTV News. She has appeared in publications including The New York Times, Forbes, and CNN. During this episode of Made it Happen, Erin and I speak about her journey as an entrepreneur, being one of Marketing Magazines Top 30 Under 30, What to consider when starting a business, how to market your business and make your presence online know, building your personal brand, managing that work-life integration, tips for public speaking & getting retweeted by Oprah..twice. We also touch upon the current situation of COVID-19, how it has affected Willful, and what business owners can be doing right now to cope with the situation.

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