Get ready to unlock the magic of a membership community and craft an experience that resonates with your audience.Your journey starts with identifying the reason for your membership, its objectives, and the potential benefits for your members.In this episode, we'll explore strategies to design a unique membership format, free from the cliches and cookie cutter existing models. We will also explore the fascinating world of membership marketing, where authenticity, sincerity and emotional connection are the order of the day. I'll also share my personal experience in creating my membership, Empress, giving you a first-hand account of what it's like to build a membership community and the lessons I've learned along the way.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced and managed by Urban Podcasts.

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