Unlock the secrets to connecting with your true clientele as I unravel the myth of the 'ideal customer avatar' and introduce you to 'Clare.'In this episode, I share stories and wisdom from my 'Contented' course to help you identify and attract the real, authentic customers you're meant to serve. Say goodbye to chasing after the perfect customer and hello to creating content that resonates deeply with the Clare's of your world.You'll learn the power of targeted hashtags, the art of authentic interactions, and the magic of testimonials that strike a chord with your audience. It's not just a numbers game; it's about forging meaningful connections that help your business flourish. We'll reveal how polling and engaging with your customers can provide both qualitative and quantitative data that's pure gold for your marketing strategies.This episode is a treasure trove of insights for anyone tired of cookie-cutter marketing approaches and eager to embrace the intricate reality of their customer base.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced and managed by Urban Podcasts.

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