Blogging is a brilliant way to attract people to your business. It can help those customers on your website to dig a little deeper into your brand and your expertise and give those who have never heard of you the opportunity to find you. In this episode of M Path, I share some practical tips and strategies that can help you gain visibility, establish yourself as an expert, and build loyalty among your audience through blogging.Whether you are new to blogging or have been doing it for a while, I'll guide you in creating a successful blog. This includes crafting a clear strategy, producing relevant content, and using keywords effectively.We will delve into the concept of meaningful marketing for creatives, emphasising the benefits of having a definitive blogging strategy. I'll also touch on the world of SEO, from using keywords and link-building to optimising visibility, to joining online communities to boost your blog's engagement. All done with authenticity and integrity and most importantly, consistency as that is the key when it comes to your blog.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced and managed by Urban Podcasts.

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