Thierry and Adrien welcome Joe Hoffmann, COO at 4Elements Esports and President of the Luxembourg Esports Federation, to the show. A highly driven esports practitioner, Joe explains how the fastest growing online industry has evolved over the last few years in a global context. Then, he walks them through the launch of Forward with his brother to accelerate the promotion of esports in Luxembourg where the government is still reluctant to recognise this industry as a sports discipline in its own right. After highlighting the differences between a regular gamer and an esports athlete, Joe passionately emphasises on the commercial benefits that prospective companies can derive from partnering with esports organisations. Finally, he lays out the outlook for 2021 and his plans for 4Elements Esports in the future.

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