Lisa Church, Copywriter and Content Creator, COVID as a Catalyst for ChangeIn 2020 the world changed for us all. Some used the new landscape as a catalyst for change, making good on what otherwise seemed like unfortunate circumstances. Many new businesses and opportunities presented themselves, and Lisa used this uncertain time as a vehicle to take her to her new career.Lisa Church is a copywriter, content creator, and owner of Back To Business Copywriting who specializes in creating written assets that increase the value of a business by engaging their audience.Lisa enjoys meeting new people, collaborating on exciting ideas and projects, and continuously learning and is using her new opportunity as a way to continue to hone her listening skills to help brands come across as truly authentic in a way that is indeed, truly authentic.WHAT YOU’LL LEARN: One guilty pleasure that Lisa really enjoysHow Lisa realized she didn’t fully love her prior careerWhat Lisa did love about her previous careerWhy Lisa chose to switch gears and open her own businessThe process Lisa used to figure out what to do nextHow Lisa got her first client in her new businessHow being honest about being new at something can build trustWhat copywriting really isThe key to being able to write in your own voice and sounding authenticTips for creating you own content for social mediaFAVORITE QUOTE: “You are your business really. And if you’re writing something that just doesn’t feel natural to you, it’s not going to get the message across in the way you want it to ” Lisa ChurchCONNECT WITH LISA: Back To Business Copywriting (All Socials and Resources Found Here) HOW TO GET INVOLVED: Lori Jewett Unscripted is a podcast that uncovers the transformative power of unearthing your inner superpowers.  We’re here to explore the incredible benefits that come from digging deep within ourselves.  Uncover hidden strengths and untapped abilities that lie within each and every one of us.  Whether you’re seeking personal growth or looking to make a lasting impact on the world, this podcast is your guide to unleashing your inner superhero.  Be sure to catch this and other profound episodes of Lori Jewett Unscripted in Apple Podcasts.

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