Do you think “company culture” is irrelevant? It’s actually essential.Troy Meadows is a Culture Creator with a running problem. He helps founders, and athletes articulate their "WHY" in order to find clarity in how they build their businesses and personal brands. Jon chats with Troy about:Asheville's Outdoor Scene & Hurricane RecoveryFrom 50Ks to 100 MilersBusiness and Endurance ParallelsThe Importance of 'Why' in Business and RelationshipsThe Midpacker Podcast & Finding Your NicheStrategies for Securing SponsorshipsStay connected:Follow Troy on Instagram:https://www.instagram.com/troyontherun/Troy on LinkedIn:https://www.linkedin.com/in/troy-meadows/Listen to the Midpacker Podcast:https://open.spotify.com/show/3nXliB7k1ojebkYTu8zZrL?si=deadac1a25514b75This episode is supported by:Superfiliate:This episode is brought to you by Superfiliate. If you're tired of overcomplicated and unnecessarily expensive platforms for affiliate marketing, do yourself a favor and check out Superfiliate.com.Eternal:Check out eternal.co and use code “LRL” for 10% off your Performance or Foundations plan.

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