Summary In this episode of Rosman Radio, Rob Nichols interviews Dan Abel, co-founder and CEO of Pilot Project Brewing, an innovative incubator model for beverage brands. Dan shares his unique journey from the music industry to the beverage sector, explaining how Pilot Project functions like a record label for drinks, providing resources and support for new brands. The conversation delves into the marketing strategies employed by Pilot Project, including the importance of tasting rooms as focus groups and the role of influencer marketing. Dan also discusses future plans for expansion and fundraising efforts. Takeaways  • Pilot Project Brewing acts as a record label for beverages. • The incubator model supports new beverage brands from idea to distribution. • Tasting rooms serve as focus groups for product validation. • Influencer marketing is crucial for brand awareness. • Building relationships with influencers is key to success. • Testing and learning are essential in marketing strategies. • Redundancy in marketing efforts enhances authenticity. • Statistics significance in testing can be achieved quickly. • Pilot Project aims to expand its presence in other markets. • Fundraising efforts are underway to support growth.

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