Summary In this episode of the Building Brands Podcast, Drew, an attorney specializing in probate and trust administration, discusses his unique business model that combines the roles of attorney and personal representative. He shares insights on identifying market opportunities, the importance of hyper-focus in a crowded legal market, and lessons learned from his experiences. Drew emphasizes the value of streamlining processes to better serve clients and the potential for growth in his practice. Takeaways Drew combines the roles of attorney and personal representative. His model eliminates hourly billing for clients. He offers no out-of-pocket costs for beneficiaries. Networking with local attorneys has been key to his growth. Staying hyper-focused on a niche is crucial for success. There is always business to be had, even in a crowded market. Engagement letters should clearly outline scope and fees. Learning from mistakes is essential for growth. Teaching probate administration to new lawyers is a growth strategy. Recognizing when to turn down opportunities is vital.  

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