In an era of unprecedented change and financial flux in college football, Matt Campbell's recent contract extension with Iowa State stands as a testament to a different kind of success—one built on culture and shared purpose. While he received a substantial raise, reports indicate Campbell took a "discount" to ensure a greater portion of the university's resources could be allocated to his coaching staff and a new revenue-sharing fund for players. This selfless act, prioritizing the collective over personal gain, makes him not only an elite leader but arguably the greatest coach in the new-look Big 12.Campbell's decision is a profound statement about his long-term commitment to the Iowa State program. It signals to potential recruits, current players, and the entire fanbase that he isn't simply a stepping stone to a more lucrative job. By directing funds to his staff, he fosters continuity and loyalty, ensuring the program's foundation remains stable. By advocating for his players through revenue sharing, he demonstrates that their well-being and financial future are as important as any victory on the field. This action builds an unparalleled level of trust and buy-in, creating a culture where players are willing to take pay cuts to stay and compete for a championship.This unique approach to leadership is a competitive advantage that money can't buy. In a sport defined by roster turnover and the allure of bigger contracts, Campbell has shown that he is here to stay, building a legacy at Iowa State that will endure far beyond any single season. Support Us By Supporting Our Sponsors!5-Hour ENERGYTime to fuel up and turn it up with 5-hour ENERGY®️ Transfusion! Go to https://5hourenergy.com today and use my promo code LOCKEDONGOLF to receive 20% off your order. This offer is only valid until September 30th on one order and cannot be used with other promotions. The code is not good on subscription orders.  GametimeToday's episode is brought to you by Gametime. Download the Gametime app, create an account, and use code LOCKEDONCOLLEGE for $20 off your first purchase. Terms and conditions apply.Monarch MoneyTake control of your finances with Monarch Money. Use code LOCKEDONCOLLEGE at www.monarchmoney.com/lockedoncollege for 50% off your first year.FanDuelRight now, new customers can get ONE HUNDRED FIFTY DOLLARS in BONUS BETS when your first FIVE DOLLAR BET WINS! Download the app or head to FANDUEL.COM to get started. Bet with FanDuel—Official Partner of the NBA.FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN) Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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