In this Episode, Melinda Kitto shares how she helps people communicate their offerings in a way that resonates with their audience. According to her, the fundamental block people have with messaging is that they are too focused on promoting what they have to offer and not thinking about what will make their audience care and want to act.

Melinda Kitto is a copywriting and messaging expert. She offers services such as writing, editing, and content creation through her website, melindakitto.com. Melinda also has a YouTube channel where she shares tips and insights on effective messaging and communication.

Her motivation is to help people overcome the challenge of messaging and crafting offers for their online training programs, courses or coaching programs. She wants to help people find their voice and effectively communicate the value of their offerings to their target audience.

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