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Listen "243: Surprising Course Failure Case Study Transforms into Monetized Content Expert Business"
Episode Synopsis
In this LMScast BobWP shares his story of how he entered the WordPress ecosystem and created a successful blog and podcast dedicated to helping WordPress users build thriving websites and businesses. Bob also shares his course creation failure case study, and he and Chris engage in an uncommon conversation around when to try something new with a course creation venture.
Bob started working in graphic design in 1989 and ran a marketing design agency with his wife Judy for 17 years up to the point where Bob started working with WordPress and doing live training dedicated to teaching others how they can get their sites functioning with the platform.
Bob decided to build a course around the knowledge he shares with his community, and it didn’t end up working out for him. People were not interested in paying for the content he was offering in his course. Chris and Bob discuss how having a course is not the only way to monetize a business, and Bob has proven that by working with more affiliate marketing strategies and leaving his core blog content free.
WIth Bob’s blog, he focuses a lot on WooCommerce. He noticed Google was sending him a lot of traffic for his posts related to WooCommerce, so he expanded his content in that direction. That is a great idea course creators can implement in their businesses. The idea of sticking to what works, focusing on that, and expanding in directions that add value and interest customers.
Tools like Analytify, ThirstyAffiliates, and Google Analytics have helped Bob out with link placement and figuring out the best directions to go and what content is performing well, so be sure to check those tools out.
You can learn more about Bob at BobWP.com and WPContentMarketing.com. He has a blog and podcast packed with information relevant to WordPress website builders, and he specializes in WooCommerce. If you’re working with those tools, be sure to find him there. Thanks for joining us!
Bob started working in graphic design in 1989 and ran a marketing design agency with his wife Judy for 17 years up to the point where Bob started working with WordPress and doing live training dedicated to teaching others how they can get their sites functioning with the platform.
Bob decided to build a course around the knowledge he shares with his community, and it didn’t end up working out for him. People were not interested in paying for the content he was offering in his course. Chris and Bob discuss how having a course is not the only way to monetize a business, and Bob has proven that by working with more affiliate marketing strategies and leaving his core blog content free.
WIth Bob’s blog, he focuses a lot on WooCommerce. He noticed Google was sending him a lot of traffic for his posts related to WooCommerce, so he expanded his content in that direction. That is a great idea course creators can implement in their businesses. The idea of sticking to what works, focusing on that, and expanding in directions that add value and interest customers.
Tools like Analytify, ThirstyAffiliates, and Google Analytics have helped Bob out with link placement and figuring out the best directions to go and what content is performing well, so be sure to check those tools out.
You can learn more about Bob at BobWP.com and WPContentMarketing.com. He has a blog and podcast packed with information relevant to WordPress website builders, and he specializes in WooCommerce. If you’re working with those tools, be sure to find him there. Thanks for joining us!
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