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Listen "193: Course and Membership Content Planning, Finding Flow, and the Copywriting Super Skill"
Episode Synopsis
Micah Mitchell, creator of Memberium, joins us in this episode of LMScast to share his journey from owning a lawn mowing business to creating cutting-edge software that integrates WordPress with Infusionsoft and ActiveCampaign. Chris and Micah dive into some course creation best practices and strategies you can use to make your courses and membership sites more engaging.
Memberium is a middleware software, meaning it integrates two other softwares together. Memberium is built for the advanced user who wants a lot of control over activity happening from the CRM Infusionsoft. Chris and Micah talk about how you can use Memberium, LifterLMS, and Infusionsoft to keep your students on track and engaged with your courses.
Micah shares the strategy he uses to make his content more engaging for students. He creates note cards and goes through his learning content as the customer would. This strategy delivers several insights into what content you should make clearer, break down, or even cut from your online course.
Often times with monthly or weekly podcasts or webinars you find that the content becomes very similar and less engaging. Micah shares some great advice for how you can make content evergreen by utilizing hot seats, bringing in guests, or engaging with your audience in interesting ways.
Creating sales hooks is often the hardest and most crucial aspect of selling any product. With online courses, copywriting is key to success because it is how you will communicate with your customers before and after they buy, and it is ultimately what will make the sale in most cases.
If you’re interested in learning more about Micah Mitchell and the awesome things you can do with Infusionsoft and LifterLMS head to Memberium.com.
Memberium is a middleware software, meaning it integrates two other softwares together. Memberium is built for the advanced user who wants a lot of control over activity happening from the CRM Infusionsoft. Chris and Micah talk about how you can use Memberium, LifterLMS, and Infusionsoft to keep your students on track and engaged with your courses.
Micah shares the strategy he uses to make his content more engaging for students. He creates note cards and goes through his learning content as the customer would. This strategy delivers several insights into what content you should make clearer, break down, or even cut from your online course.
Often times with monthly or weekly podcasts or webinars you find that the content becomes very similar and less engaging. Micah shares some great advice for how you can make content evergreen by utilizing hot seats, bringing in guests, or engaging with your audience in interesting ways.
Creating sales hooks is often the hardest and most crucial aspect of selling any product. With online courses, copywriting is key to success because it is how you will communicate with your customers before and after they buy, and it is ultimately what will make the sale in most cases.
If you’re interested in learning more about Micah Mitchell and the awesome things you can do with Infusionsoft and LifterLMS head to Memberium.com.
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