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Listen "141: Get More Leads, Students, and Affiliates through Podcast Guesting with Nicole Holland"
Episode Synopsis
Nicole Holland is our guest on this episode of LMScast with Chris Badgett of LifterLMS. Nicole is an expert on how to guest on other people’s podcasts. Podcast guesting is an incredible way to grow your audience, gain new customers, and build relationships within your industry.
Podcasting is one of the most powerful ways to drive traffic to your site and build up a recurring audience around your product or course. But creating a podcast is not always the easiest and most convenient way to drive that traffic to your site. Being a guest on others’ podcasts can help you market to a large variety of people and create a diverse audience around your product or course.
Nicole has two podcasts, and she was a foster parent, course creator, marketing strategist, and online coach. She currently focuses on helping people get booked on others podcasts and coaching them on how they can get the most out of their experience there. Nicole has accumulated some great knowledge and expert tips on how to be a good podcast guest, and she shares some of them in this episode.
Nicole and Chris discuss unique marketing strategies and how you can implement them into your online course work. For example if you are selling a fitness related product for 40-year-old men, then you’re less likely to be successful if you market to them where everyone else is (on other fitness related sites or fitness related social media.) But if you take a different approach and research where 40-year-old men typically hang out or something they typically do and you market to them there, you are much more likely to get them to buy from you.
Podcasting is one of the most powerful ways to drive traffic to your site and build up a recurring audience around your product or course. But creating a podcast is not always the easiest and most convenient way to drive that traffic to your site. Being a guest on others’ podcasts can help you market to a large variety of people and create a diverse audience around your product or course.
Nicole has two podcasts, and she was a foster parent, course creator, marketing strategist, and online coach. She currently focuses on helping people get booked on others podcasts and coaching them on how they can get the most out of their experience there. Nicole has accumulated some great knowledge and expert tips on how to be a good podcast guest, and she shares some of them in this episode.
Nicole and Chris discuss unique marketing strategies and how you can implement them into your online course work. For example if you are selling a fitness related product for 40-year-old men, then you’re less likely to be successful if you market to them where everyone else is (on other fitness related sites or fitness related social media.) But if you take a different approach and research where 40-year-old men typically hang out or something they typically do and you market to them there, you are much more likely to get them to buy from you.
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