ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "139: Event Based Marketing for Courses with Product Launch Expert Tom Morkes"
Episode Synopsis
Tom Morkes of Insurgent Publishing is our guest on this episode of LMScast with Chris Badgett of LifterLMS. Chris and Tom talk about event based marketing and product releases. They discuss getting affiliated with others in your industry and how to develop partnerships, joint ventures, and promotional content.
Tom is the founder and CEO of Insurgent Publishing, which is a strategic consulting company that focuses primarily on launches of products and events around releases of products. The company has worked with many influential entrepreneurs of today, including Jonathan Mead, Andrew Warner, and Dan Norris.
Chris and Tom help simplify some of the challenges that people who are not familiar with modern internet marketing face. One of the best ways to advertise your course or product around the time of its release is to have a launch or release event. These events can help spread awareness for your product and thus leading to more traffic and more conversions.
They talk about actionable steps to take to launch your course. Chris and Tom discuss developing relationships with other people and experts in your industry. Having these partnerships can help you with spreading awareness for your products because you can promote them to your audience and they can promote your product to theirs. When you do this with others in your industry, you will likely both have an audience interested in what the other has to offer. So the customers they refer to you will likely have a higher rate of conversion, meaning they are more likely to buy your product or course.
Tom is the founder and CEO of Insurgent Publishing, which is a strategic consulting company that focuses primarily on launches of products and events around releases of products. The company has worked with many influential entrepreneurs of today, including Jonathan Mead, Andrew Warner, and Dan Norris.
Chris and Tom help simplify some of the challenges that people who are not familiar with modern internet marketing face. One of the best ways to advertise your course or product around the time of its release is to have a launch or release event. These events can help spread awareness for your product and thus leading to more traffic and more conversions.
They talk about actionable steps to take to launch your course. Chris and Tom discuss developing relationships with other people and experts in your industry. Having these partnerships can help you with spreading awareness for your products because you can promote them to your audience and they can promote your product to theirs. When you do this with others in your industry, you will likely both have an audience interested in what the other has to offer. So the customers they refer to you will likely have a higher rate of conversion, meaning they are more likely to buy your product or course.
In God we trust